The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company. I appreciated the PDF companion that came with the audiobook since all the names and major players got a bit confusing after a while (there's an included family tree). The PDF also included photos of places, people, items, etc referenced in the text. The narration by Peter Cross was really fantastic and the audiobook was an enjoyable listening experience.

This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. This book is an interesting mix of family history and business history behind Lego. I found the early history of how Ole Christiansen evolved from a carpenter to toy maker, living in rural Denmark in the 1930s, the most fascinating part. During the Depression making buildings became very difficult, but toys for children was still a growing business. They had their business destroyed by fire three times, but each time they went "all in" and successfully emerged as an even larger organization. What fun can be found around the castle? Kids can flex their creativity and role-play skills as they explore the castle inside and out, dream up new stories or go sledding with Disney Princess Anna and Olaf.

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Open the book and play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones inthe book. Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability.

A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. Like others I was a bit disappointed. I had hoped a little bit more about the product itself, such as how it is decided to engage with pop culture such as Harry Potter or Star Wars, the evolution of these sets, more about the cultural impact LEGO has had on generations of people, maybe even more about the adults who have come to love LEGO. This is very much the history behind the brand, which may or may not be your cup of tea. Encourage role play with this LEGO® ǀ Disney (43177) set, featuring Disney Princess Belle, Beast, Mrs. Potts, Chip, Cogsworth and Wardrobe. Makes a great gift for kids and fans. Play starts when the book opens! Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids the joy of imagining new scenarios and lots of creative excitement with the well-known ones in the book. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.He was so in debt initially that the first owner of Lego was a woman (Sophie his wife) as she was the only one the bank would give a loan to. Despite this, Lego has battled with having women in leadership over the years. LEGO is a translation of Danish words leg godt, which means “play well” and despite the various challenges the company has faced over the last several years, it does a great job keeping kids, imagination and creativity at the forefront of its purpose. Give children detailed characters and places to play with in LEGO® ǀ Disney collectible toy sets. This imaginative Disney’s Beauty and the Beast playset offers cute story starters and encourages open creative play to build important skills. Titled Et Liv Med LEGO (Life in LEGO) in Denmark, the book is clearly a biography of Kjeld Kirk Kristiansen. For the English language edition, the title has been changed to The LEGO Story: How a Little Toy Sparked the World’s Imagination, perhaps because Kjeld Kirk is a less well-known figure internationally (sacrilegious as that might be for LEGO fans to hear). This book gives an excellent explanation of how the plastic toy we all love so much, came into existence. Photographs from the original archives are included to give us a better understanding.

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways. A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting. Any fan of Disney’s Frozen 2 will adore this awesome set. The clever, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+.These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! I listened to the audiobook while following along with the physical book and while I think the narrator did an excellent job, the book is visually stunning. I appreciate that there is a pdf file with the pictures included in the book, but it just fits better to be following along with the book and see the picture places into the story exactly when they’re supposed to be (as opposed to one after another in the pdf file). I really did appreciate how many photos were included, and the variety of them. These beloved micro-characters are great to play with in this set orwith other models. Kids can adventure with Disney’s Elsa, Anna and Kristoff, hang outside with Olaf or come up with something completely new! My daughter builds many Star Wars themed LEGO items and bought me a Bird-of-Paradise LEGO kit that I enjoyed putting together The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways -